Seelbach’s

Seelbach’s is not a liquor brand in the traditional sense, but rather a highly respected online retailer and curator of craft whiskey and spirits. Founded with a mission to support small-batch distilleries and independent bottlers, Seelbach’s has quickly become a go-to destination for enthusiasts seeking unique, limited-edition releases that can’t be found on mainstream shelves. With a sharp focus on transparency, craftsmanship, and storytelling, the platform champions the artistry behind each bottle, making it more than just a marketplace—it’s a celebration of America’s resurgent spirits culture.  

Established by Blake Riber in 2018, Seelbach’s was born out of a passion for uncovering hidden gems in the whiskey world. Riber, a whiskey lover turned entrepreneur, noticed a gap in the market for boutique spirits that were often overlooked by large distributors. Through Seelbach’s, he created a platform where craft distillers could share their stories and products directly with a community of engaged consumers. This model has helped bring national attention to smaller producers who prioritize quality, authenticity, and experimentation over mass production.  

Seelbach’s offers a curated selection of bourbons, ryes, American single malts, and other rare spirits, often featuring private barrel picks and collaborative releases. Each listing is accompanied by detailed tasting notes, production methods, and background on the distillery, allowing customers to connect with the liquid in their glass on a deeper level. The platform is known for its transparency and commitment to education, helping whiskey fans become more informed and intentional in their purchases.  

More than just a retail site, Seelbach’s represents a movement—a return to thoughtful, small-scale spirit production and a community built around appreciation for the craft. For those seeking something beyond the mainstream, Seelbach’s delivers not only rare bottles but also the stories that make them special.