El Cerrito, California
Your Brand.
Our Network.
Customers Nationwide.
El Cerrito Liquor is a licensed California retailer with the infrastructure to fulfill your orders directly to consumers across the United States — compliantly, at scale, without you building anything from scratch.
No license, no logistics setup needed — we handle it all
Your brand sells directly to consumers via your own website
We fulfill, ship, and manage compliance on your behalf
You own the customer relationship — your data, your brand
Craft brands make great spirits. But selling direct is complicated.
The U.S. three-tier alcohol system means you can't just ship bottles directly to customers. You need a licensed retailer in the middle — and building that infrastructure from scratch takes years and serious capital.
That's exactly where El Cerrito Liquor comes in. We're already licensed, already shipping, already compliant. You just plug in.
You can't ship direct
Federal and state law requires a licensed retailer in the chain. Without one, DTC is illegal.
Compliance is a maze
Every state has different rules. Navigating them requires dedicated legal and operational resources.
Alcohol payments are hard
Most payment processors won't touch alcohol. You need a specialized, compliant gateway.
Fulfillment is expensive to build
Setting up licensed logistics from scratch costs six figures and takes 12–18 months minimum.
You focus on your brand.
We handle the rest.
Four simple steps to get your craft spirits selling online nationwide — without building any infrastructure yourself.
You partner with El Cerrito
Sign a simple partner agreement. We handle the legal and licensing side — no paperwork burden on your end.
We set up your DTC channel
We integrate with your website or build one for you — a fully branded, compliant checkout your customers will love.
Customers order from your site
Every order flows through our compliance engine. Age verification, state routing, payment — all handled automatically.
We fulfill, you grow
We pick, pack, and ship — fully legally compliant. You get sales data, customer insights, and a growing DTC business.
Everything you need to sell alcohol
online — under one roof
El Cerrito Liquor provides the complete stack. No need to stitch together five different vendors.
DTC Checkout on Your Website
We embed a compliant alcohol checkout directly into your existing site — branded to you, invisible to the customer.
Three-Tier Compliance
Every order routed correctly through the three-tier system. State-by-state rules handled automatically — zero legal risk for your brand.
Alcohol-Compliant Payments
Secure payment processing built for beverage alcohol — Apple Pay, Google Pay, and all major cards accepted.
Nationwide Fulfillment
We ship All across the U.S. states, fully legally compliant. Real-time tracking and signature confirmation on every order.
Brand Growth & Analytics
Customer data, purchase analytics, retention tools, and email marketing — so you build a real DTC business, not just one-off sales.
Built for every kind of beverage brand
Whether you're just launching or already have a following — if you make alcohol and want to sell it online, we're your fulfillment partner.
Craft Distilleries
Whisky, bourbon, gin, vodka, rum — small-batch to growing labels
Independent Wineries
Wine clubs, direct wine sales, limited releases
Craft Breweries
Regional and craft beer brands looking to expand DTC
Spirits Brands
Established and emerging labels without DTC infrastructure
Artisan Producers
Small-batch makers with loyal fans but no way to ship direct
Emerging Brands
New-to-market spirits companies launching their first online channel
We're not a tech startup. We're a real retailer with a real license.
El Cerrito Liquor has been operating as a licensed California retail store for years. We have deep relationships with distributors, carry some of the most allocated bottles in the country, and have the operational muscle to fulfill at scale. When you partner with us, you're not betting on a new platform — you're working with an established business that already knows how to move product.
One of Inland Empire's most trusted spirits destinations.
El Cerrito Liquor has been serving craft spirits enthusiasts from our Corona, California location for years. We specialize in sourcing and delivering some of the world's finest and most exclusive spirits — from allocated bourbon to rare single malts and premium tequila.
Our team brings deep expertise in the premium spirits market, strong distributor relationships, and an operational setup built to move product — fast, compliantly, and at scale.
Legally Compliant
94% Recommended
Corona, California
Ships to All across the U.S.
Single Barrel Store Picks
El Cerrito Liquor
Corona, California · Premium Spirits Store
Ready to sell your spirits
direct to consumers?
Partner with El Cerrito Liquor and launch your DTC channel in as little as 14 days. We handle compliance, fulfillment, and payments — you focus on making great spirits.