Brand History
400 Conejos is a renowned mezcal brand deeply rooted in the traditions and mythology of Oaxaca, Mexico. The name “400 Conejos,” which translates to “400 Rabbits,” is inspired by ancient Aztec culture, where the Centzon Tōtōchtin, or 400 rabbits, were considered divine spirits associated with celebration, festivity, and agave-based drinks. This cultural connection reflects the brand’s dedication to honoring the rich heritage and ancestral craftsmanship behind authentic mezcal production.
Produced using traditional artisanal methods, 400 Conejos mezcal is crafted from carefully selected agave harvested at peak maturity. The agave hearts are roasted in underground earthen pits, naturally fermented, and distilled to preserve the spirit’s distinctive smoky character and earthy complexity. The result is a balanced mezcal that showcases notes of roasted agave, light smoke, citrus, herbs, and subtle sweetness, making it approachable for both experienced mezcal enthusiasts and those exploring the category for the first time.
The brand has played an important role in expanding mezcal’s popularity beyond Mexico by offering authentic expressions that remain true to traditional production techniques while appealing to modern consumers. Its smooth and versatile profile makes it ideal for sipping neat or incorporating into premium cocktails.
As mezcal continues to gain recognition worldwide, 400 Conejos...
