Brand History

5 Sentidos is a renowned brand that exemplifies the artisanal craftsmanship and deep cultural heritage of Mexican spirits. Known for producing small-batch, handcrafted mezcals and other agave-based spirits, 5 Sentidos stands out for its commitment to traditional production methods and the unique, vibrant flavors of its offerings.

The story of 5 Sentidos begins in the rural communities of Oaxaca, Mexico, where mezcal has been produced for centuries using ancient techniques passed down through generations. The brand's name, which translates to "5 Senses," reflects its philosophy that truly appreciating mezcal involves engaging all the senses—sight, smell, taste, touch, and sound. This holistic approach to enjoyment emphasizes the complexity and depth of mezcal as more than just a beverage but as an experience.

5 Sentidos is the brainchild of Jason Cox, an American expatriate, and Joel Velasco, a fifth-generation mezcalero. Together, they work closely with local producers in the mountainous regions of Oaxaca to create mezcals that capture the essence of their terroir. The agave plants used in production are often harvested from wild or semi-wild environments, allowing for a diverse array of species and a wide range of flavor profiles.

The production process for 5 Sentidos mezcal is deeply rooted in tradition. Agave hearts, or piñas, are roasted in earthen pits lined with volcanic rock, a method that imparts smoky, earthy flavors to the mezcal. The roasted agave is then crushed using a traditional tahona, a stone wheel pulled by livestock. Fermentation takes place in open-air wooden vats, where natural yeasts from the environment initiate the process. Finally, the mezcal is distilled in small copper or clay pot stills, depending on the specific recipe and desired characteristics of the final product.

One of the defining features of 5 Sentidos is its emphasis on transparency and authenticity. Each bottle provides detailed information about the mezcal, including the type of agave used, the name of the producer, the region of origin, and specific production methods. This commitment to transparency allows consumers to connect with the story and tradition behind each bottle, fostering a deeper appreciation for the craftsmanship involved.

5 Sentidos offers a diverse portfolio of mezcals, each with its own unique flavor profile. From the wild, vegetal notes of Tobala to the rich, complex character of Espadin, every expression captures the distinct qualities of the agave and the region in which it was produced. Limited-edition releases and special batches highlight the brand's dedication to innovation and exploration within the world of mezcal.

5 Sentidos is more than just a brand; it is a celebration of Mexican culture, tradition, and the artistry of mezcal production. With its focus on small-batch, handcrafted spirits and its commitment to preserving and sharing the rich heritage of Oaxaca, 5 Sentidos continues to set the standard for excellence in the world of artisanal mezcal.