Brand History
El Negocio is a bold and spirited tequila brand that embodies the passion, craftsmanship, and tradition of Mexico’s finest distilling heritage. Crafted in the heart of Jalisco, where the blue agave thrives in mineral-rich volcanic soils, El Negocio is the result of generations of expertise passed down through skilled jimadores and master distillers. The brand’s name, which means "The Business" in Spanish, pays homage to the enduring spirit of entrepreneurship and community that defines the tequila-making culture.
Founded by a family with deep roots in the region, El Negocio began as a small, local operation committed to producing tequila the traditional way—slow-roasting agave in brick ovens, fermenting naturally, and distilling in small copper pot stills. Over time, their unwavering dedication to quality earned them a loyal following, first among locals and eventually across borders.
El Negocio tequila is known for its rich, authentic flavor profile, offering a perfect balance of earthy agave notes, subtle vanilla, and hints of spice. Every bottle captures the soul of Jalisco, inviting drinkers to savor a true taste of Mexico. With its elegant branding and commitment to honoring traditional methods, El Negocio stands as a testament to craftsmanship, patience, and pride. Today, it continues to grow in reputation among tequila enthusiasts around the world, proving that passion and authenticity will always be good business.
