Brand History

Herradura is a renowned brand that epitomizes excellence and tradition in the world of tequila. Established in 1870 in the heart of Mexico's Jalisco region, Herradura has consistently delivered unparalleled quality and taste, earning it a distinguished reputation among tequila enthusiasts worldwide.

Rooted deeply in tradition, Herradura's story begins with its founder, Félix López, who envisioned crafting a tequila that captured the essence of Mexico's rich heritage. With a relentless commitment to perfection and craftsmanship, López set out to create a tequila that would stand the test of time. The name "Herradura," meaning "horseshoe" in Spanish, was chosen to symbolize good luck and prosperity, reflecting the brand's aspirations for success.

Through meticulous attention to detail and adherence to time-honored techniques, Herradura has perfected its distillation process over generations. From the cultivation of the finest blue agave plants in the nutrient-rich soils of Jalisco to the careful selection of each barrel for aging, every step is executed with precision and expertise.

What sets Herradura apart is its dedication to tradition while embracing innovation. While honoring age-old methods, the brand continues to push boundaries, experimenting with new flavors and techniques to create distinctive expressions that captivate the senses.

Over the decades, Herradura has garnered numerous accolades and awards, solidifying its position as a leader in the tequila industry. Its portfolio boasts a diverse range of expressions, from the smooth and nuanced Herradura Blanco to the rich and complex Herradura Añejo, each offering a unique tasting experience that showcases the brand's unparalleled craftsmanship.

Beyond its exceptional spirits, Herradura is committed to sustainability and social responsibility, striving to minimize its environmental footprint and support the communities where its agave is grown.

Today, Herradura remains a beacon of excellence in the world of tequila, cherished by aficionados and connoisseurs alike for its unwavering dedication to quality, tradition, and innovation. As it continues to evolve and innovate, the legacy of Herradura serves as a testament to the enduring spirit of Mexico's most beloved beverage.