Brand History

Old Fitzgerald is a brand of bourbon whiskey with a rich history dating back to the late 1800s. Established by John E. Fitzgerald, a distiller known for his discerning palate and meticulous craftsmanship, Old Fitzgerald quickly gained recognition for its superior quality and distinct flavor profile.


The brand's namesake, John E. Fitzgerald, was a legendary figure in the bourbon industry, renowned for his knack for selecting the finest barrels of whiskey for bottling. Legend has it that Fitzgerald had a unique method of sampling barrels by using a thief—a long metal tube—to draw samples directly from the barrels. This allowed him to taste the whiskey without disturbing the aging process.


Old Fitzgerald became synonymous with exceptional bourbon, cherished by connoisseurs and enthusiasts alike. Throughout the years, the brand has weathered various changes in ownership and production methods, yet it has remained steadfast in its commitment to quality and tradition.


In 1999, the Old Fitzgerald brand found a new home with Heaven Hill Distillery, a family-owned distillery with deep roots in Kentucky's bourbon heritage. Under Heaven Hill's stewardship, Old Fitzgerald continues to honor its legacy while embracing innovation to meet the evolving tastes of bourbon enthusiasts.


Today, Old Fitzgerald stands as a testament to the time-honored craft of bourbon making, embodying the spirit of its founder and the rich tradition of Kentucky whiskey. With its distinctive flavor profile, smooth finish, and enduring legacy, Old Fitzgerald remains a beloved choice among bourbon aficionados seeking a taste of history in every sip.