Brand History

Old Forester is a venerable bourbon brand with a rich history dating back to 1870. Established by George Garvin Brown, it holds the distinction of being the longest continuously distilled bourbon on the market today. Brown, a pharmaceutical salesman, recognized the inconsistency and often dubious quality of whiskey at the time and sought to introduce a reliable, high-quality bourbon to the market. To achieve this, he implemented a revolutionary concept – sealing bourbon in glass bottles to ensure its purity and consistency. This innovative approach earned Old Forester the title of America's First Bottled Bourbon.


From its inception, Old Forester has remained committed to its original principles of quality, consistency, and authenticity. During the tumultuous years of Prohibition, the brand managed to survive by obtaining one of only six licenses for medicinal whiskey production, allowing it to continue operating legally. This resilience and adaptability solidified Old Forester's place in the annals of bourbon history.


Over the decades, Old Forester has continued to evolve while staying true to its roots. Its distillery, located in the heart of downtown Louisville, Kentucky, has become a cherished landmark in the bourbon world. The brand's signature expression, Old Forester 86 Proof, is a testament to its enduring legacy, boasting a smooth and robust flavor profile beloved by bourbon enthusiasts worldwide.


Today, Old Forester remains a symbol of craftsmanship and tradition in the bourbon industry. Its lineup includes a range of expressions, from the classic 86 Proof to limited editions and single barrel releases, all crafted with the same dedication to quality that has defined the brand for over a century. With each sip, drinkers are transported back to a time when bourbon was more than just a spirit – it was a symbol of American ingenuity and perseverance.