Brand History

Sazerac Company, steeped in rich history and tradition, stands as a bastion of American craftsmanship and innovation in the world of distilled spirits. Founded in 1850 by Thomas H. Handy in New Orleans, Louisiana, the Sazerac Company has flourished over the decades, evolving from a single distillery to a diversified powerhouse in the beverage industry.

At its core, the Sazerac Company is driven by a commitment to quality, authenticity, and innovation, values that have remained unwavering since its inception. With a diverse portfolio of iconic brands spanning bourbon, rye whiskey, vodka, rum, and beyond, Sazerac has firmly established itself as a leader in the global spirits market.

The journey of Sazerac is intricately woven into the fabric of American history. Its flagship product, the Sazerac Rye, holds the distinction of being one of the oldest continuously produced whiskey brands in the United States. This timeless expression pays homage to the classic Sazerac cocktail, a beloved libation that originated in New Orleans in the 19th century and remains a staple in bars around the world.

Throughout its illustrious history, Sazerac has weathered challenges and embraced change, emerging stronger and more resilient with each passing era. From surviving...