








Introducing the Uruapan Charanda Blanco Single Agricola Rum 750ml – an exquisite embodiment of Mexico's rich rum-making tradition, meticulously crafted to captivate even the most discerning palates. Elevate your spirits experience with this exceptional offering from one of the world's renowned distilleries.
Embark on a journey through the sun-kissed fields of Michoacán, Mexico, where the finest sugarcane thrives under the watchful gaze of volcanic peaks. It is here, amidst this picturesque landscape, that the story of Uruapan Charanda begins. Each bottle of Uruapan Charanda Blanco Single Agricola Rum encapsulates the essence of this terroir, marrying tradition with innovation in every sip.
This Blanco expression showcases the purity and complexity of the distillery's artistry. Carefully selected sugarcane is harvested at peak ripeness, then transformed through a meticulous process that honors centuries-old techniques while embracing modern refinement. The result is a rum of unparalleled smoothness and character, perfect for savoring neat or as the centerpiece of artisanal cocktails.
Expect nothing short of excellence as you indulge in the sensory symphony of Uruapan Charanda Blanco. On the nose, delicate floral notes intertwine with hints of tropical fruits, inviting you to explore further. The palate is greeted by a velvety texture, with flavors of raw sugar cane and subtle spice dancing gracefully across your taste buds. The finish is long and lingering, leaving a warm, satisfying glow that beckons another sip.
Whether you're a seasoned rum aficionado or an adventurous spirit enthusiast, Uruapan Charanda Blanco Single Agricola Rum promises an unparalleled tasting experience that transcends boundaries. Elevate your gatherings, celebrate life's milestones, or simply unwind in style with a bottle of this extraordinary spirit.
Embrace the spirit of Mexico with Uruapan Charanda Blanco – where tradition meets innovation, and every sip tells a story of passion and craftsmanship. Available now, exclusively at El Cerrito Liquors. Indulge in the artistry of Uruapan Charanda and elevate your spirits journey today.


Uruapan Charanda is a distinguished rum distillery from Michoacán, Mexico, with a rich heritage that dates back to the late 19th century. The name "Charanda" is derived from the Purépecha word for "red soil," referring to the fertile volcanic soil of Michoacán, where the sugarcane for Uruapan's rums is grown. The distillery was founded in 1907 by the Pacheco family, and over the generations, they have perfected the art of crafting this unique Mexican spirit.
Unlike most rums made from molasses, Uruapan Charanda uses 100% sugarcane, harvested from the surrounding highlands. The result is a spirit that reflects the terroir of Michoacán, with earthy, grassy notes and a distinctively clean, smooth finish. This production method, which has been passed down through the Pacheco family for over a century, makes Uruapan Charanda stand out in the global rum market.
What sets Uruapan Charanda apart is its commitment to traditional distillation methods. The rum is distilled using a combination of column and copper pot stills, a process that balances modern efficiency with old-world craftsmanship. The blend of young and aged rums produced by Uruapan offers a wide range of flavors, from the bright, fruity notes of their blanco expressions to the rich, deep complexity of their aged rums.
Today, Uruapan Charanda is recognized as one of Mexico's most iconic spirits, carrying on the legacy of artisanal rum production. It has gained a devoted following among rum enthusiasts worldwide, earning accolades for its authenticity and dedication to preserving its cultural roots. Each bottle of Uruapan Charanda tells a story of heritage, tradition, and the enduring spirit of Mexican craftsmanship.









