Brand History

Stitzel Weller is a renowned brand in the world of bourbon, revered for its rich history and exceptional craftsmanship. Founded in 1935 by Julian "Pappy" Van Winkle Sr. and Alex Farnsley, Stitzel Weller quickly established itself as a pioneer in bourbon production, setting the standard for quality and innovation.


Located in Shively, Kentucky, Stitzel Weller's distillery became synonymous with excellence in bourbon-making. Its iconic copper stills and aging warehouses became emblematic of the bourbon industry's heritage and tradition.


Throughout the decades, Stitzel Weller remained at the forefront of bourbon culture, producing a range of acclaimed expressions beloved by enthusiasts worldwide. Under the leadership of the Van Winkle family, the brand garnered a reputation for its meticulous attention to detail and commitment to using only the finest ingredients.


One of Stitzel Weller's most significant contributions to the bourbon world was its role in popularizing wheated bourbon. This unique style, characterized by a higher proportion of wheat in the mash bill, imparted a smoothness and complexity that set Stitzel Weller's bourbons apart from the rest.


Despite changing ownership over the years, Stitzel Weller's dedication to quality has remained unwavering. Today, the brand continues to honor its heritage while embracing innovation, ensuring that each bottle carries forward the legacy of excellence established by its founders nearly a century ago. With its timeless appeal and commitment to craftsmanship, Stitzel Weller remains a cherished name among bourbon aficionados, a testament to the enduring legacy of America's native spirit.