Brand History
Suntory, a globally renowned brand, is a symbol of excellence in the realm of beverages. With a rich history spanning over a century, Suntory has continuously elevated the art of crafting exceptional drinks, rooted in Japanese tradition and innovation.
Founded in 1899 by Shinjiro Torii, Suntory began its journey in Osaka, Japan, with a vision to introduce the world to the finest quality spirits and beverages. Torii's passion for perfection and unwavering commitment to craftsmanship laid the foundation for what would become one of the most esteemed names in the industry.
Over the years, Suntory has diversified its offerings, encompassing a wide array of beverages ranging from whisky, beer, and wine to soft drinks and ready-to-drink products. Each creation bears the hallmark of Suntory's meticulous attention to detail and relentless pursuit of excellence.
Guided by the philosophy of "Yatte Minahare" – meaning "Go for it!" – Suntory continues to push boundaries, pioneering new techniques and flavors while staying true to its heritage. Embracing sustainability and social responsibility, Suntory remains committed to preserving the environment and enriching communities worldwide.
Today, Suntory's iconic brands, such as Yamazaki, Hibiki, and Roku, are celebrated globally, captivating connoisseurs and enthusiasts alike with their unparalleled quality and exquisite taste. As Suntory looks to the future, it remains dedicated to delighting consumers with memorable experiences, one sip at a time.
