Brand History

Bulleit is a renowned bourbon brand that epitomizes the rich heritage and craftsmanship of American whiskey-making. Founded by Tom Bulleit, a descendant of a long line of whiskey distillers, the brand has become synonymous with quality, authenticity, and innovation in the spirits industry.

The story of Bulleit dates back to the 1830s when Augustus Bulleit, Tom's great-great-grandfather, began distilling whiskey in Louisville, Kentucky. Augustus crafted a high-rye bourbon recipe that would eventually become the foundation of the Bulleit brand's signature flavor profile. However, the family distillery ceased operations in the late 1800s, and for decades, the recipe lay dormant, a mere memory of bourbon's past.

Tom Bulleit, a successful lawyer in the 1980s, felt a deep connection to his family's whiskey legacy and was determined to revive it. Drawing inspiration from his ancestor's recipe, he set out to create a bourbon that would pay homage to the Bulleit tradition while introducing modern elements of craftsmanship.

In 1987, after meticulous experimentation and refinement, Tom introduced Bulleit Bourbon to the world. It quickly garnered attention for its distinct flavor profile characterized by its high-rye content, which imparts a spicy and robust taste with hints of vanilla and oak. The bourbon's smoothness and complexity gained a loyal following among whiskey enthusiasts, establishing Bulleit as a cornerstone of American whiskey culture.

Over the years, Bulleit has continued to innovate while staying true to its roots. In addition to its flagship bourbon, the brand has expanded its portfolio to include Bulleit Rye, a bold and spicy expression that further showcases the Bulleit family's dedication to quality and tradition.

Today, Bulleit stands as a symbol of uncompromising craftsmanship and passion for whiskey-making. Its commitment to excellence, combined with a rich heritage spanning generations, ensures that each bottle of Bulleit bourbon carries with it a legacy of quality and tradition that transcends time. From its humble beginnings in the heart of Kentucky to its status as a globally recognized brand, Bulleit remains a testament to the enduring allure of American bourbon.