Brand History
Campari is a world famous Italian aperitif brand founded in 1860 in Milan by Gaspare Campari. Known for its distinctive bitter flavor and vibrant red color, it was originally created as a medicinal tonic before becoming a defining ingredient in classic cocktails. Over time, Campari grew into a global symbol of Italian aperitivo culture, celebrated for its bold taste and versatility in drinks like the Negroni and Americano. The brand is produced using a secret blend of herbs, spices, and fruit infusions, maintaining its iconic recipe for generations. Campari remains a leading name in the global spirits industry, representing Italian style, tradition, and innovation.