Brand History

Bacardi, a renowned name in the world of spirits, boasts a rich heritage dating back to 1862 when it was founded in Santiago de Cuba by Don Facundo Bacardí Massó. What began as a small distillery has since evolved into a global icon synonymous with exceptional rum craftsmanship and Caribbean flair.

The brand's journey is intertwined with the history of rum itself. Don Facundo revolutionized the rum-making process by introducing techniques such as charcoal filtration and aging in white oak barrels, resulting in a smoother, more refined spirit. This innovation gave birth to the Bacardi rum we know today—a symbol of quality and tradition.

Over the decades, Bacardi has weathered challenges, including prohibition in the United States and political unrest in Cuba, yet it has consistently upheld its commitment to excellence. Its unwavering dedication to quality and innovation has led to the creation of an extensive portfolio, including the iconic Bacardi Superior, the elegant Bacardi Reserva Ocho, and the premium Bacardi Gran Reserva Diez, among others.

Beyond its exceptional products, Bacardi is renowned for its vibrant culture and commitment to sustainability. From supporting local communities in the Caribbean to implementing eco-friendly practices in its production processes, the brand strives to make a positive impact on both people and the planet.

Today, Bacardi stands as a symbol of celebration and camaraderie, bringing people together to enjoy moments of joy and connection. With its rich history, commitment to quality, and passion for innovation, Bacardi continues to shape the world of rum, captivating hearts and palates around the globe.