Brand History

Habitation Velier stands as a pinnacle in the realm of artisanal rum, celebrated globally for its uncompromising commitment to quality and tradition. Founded with a passion for preserving and showcasing the authentic spirit of Caribbean rum-making, Habitation Velier has become synonymous with exceptional craftsmanship and unparalleled expertise.

The brand traces its roots to the early 21st century when Luca Gargano, a visionary in the spirits industry, recognized the untapped potential of traditional rum production methods. With a mission to honor and elevate the legacy of Caribbean distilleries, Gargano established Habitation Velier as a platform dedicated to bottling rare, vintage rums that embody the essence of their terroir.

Each expression from Habitation Velier is a testament to meticulous selection and rigorous standards. The brand collaborates closely with distilleries across the Caribbean, from Jamaica to Barbados, ensuring that every bottle captures the distinct characteristics and rich history of its origin. From single estate releases to limited editions, Habitation Velier’s portfolio showcases a diverse spectrum of flavors and aging techniques, curated to delight connoisseurs and collectors alike.

Beyond its exquisite offerings, Habitation Velier remains committed to transparency and education within the rum community. Through detailed labeling and informative releases, the brand empowers enthusiasts to explore the nuances of rum production and appreciation.

Today, Habitation Velier continues to uphold its reputation as a beacon of excellence in the spirits industry, revered for its dedication to heritage, authenticity, and the art of fine rum-making.