Brand History

Negroni Antica is more than just a brand; it's a testament to tradition, craftsmanship, and a commitment to excellence in the world of spirits. With a history dating back decades, Negroni Antica has established itself as a cornerstone of Italian heritage, embodying the timeless allure of the classic Negroni cocktail.


Rooted in the heart of Italy, Negroni Antica's story begins with a dedication to sourcing only the finest ingredients. From the rich juniper berries of Tuscany to the bitter orange peels of Sicily, each component is meticulously selected to ensure the perfect balance of flavors in every bottle.


Crafted with passion and precision, Negroni Antica pays homage to the original Negroni recipe while infusing it with a touch of modern sophistication. The result is a distinctively smooth and complex spirit that captivates the senses with every sip.


But Negroni Antica is more than just a drink; it's a symbol of conviviality and celebration. Whether enjoyed neat, on the rocks, or as the foundation of a classic Negroni cocktail, it brings people together, fostering moments of joy and camaraderie.


With a legacy that spans generations, Negroni Antica continues to uphold its reputation as a timeless classic, beloved by connoisseurs and cocktail enthusiasts alike. From its humble beginnings to its enduring legacy, Negroni Antica remains a testament to the enduring power of tradition and craftsmanship in the world of spirits.