Brand History

New Riff Distillery stands as a testament to the rich heritage of American whiskey craftsmanship intertwined with a bold vision for the future. Founded in 2014 in Newport, Kentucky, this distillery embodies a commitment to traditional techniques while embracing innovation to create unparalleled spirits.

Rooted in the historic bourbon heartland of Kentucky, New Riff pays homage to the region's whiskey-making legacy while forging its own path forward. The distillery's story is one of passion and dedication, where every bottle is a testament to the expertise and artistry of its makers.

New Riff's journey began with a group of whiskey enthusiasts determined to revive the tradition of Kentucky bourbon-making. Drawing inspiration from the past masters of the craft, they set out to create spirits of uncompromising quality and character.

At the heart of New Riff's philosophy is a commitment to authenticity and integrity. Every step of the production process, from grain selection to aging, is meticulously overseen to ensure that each bottle reflects the distillery's unwavering standards of excellence.

But New Riff is not content to rest on the laurels of tradition alone. With a spirit of innovation and exploration, the distillery continuously pushes the boundaries of what bourbon can be. From their bold expressions to their experimental releases, they invite whiskey lovers to join them on a journey of discovery.

As they continue to carve out their place in the world of American whiskey, New Riff remains dedicated to their craft, their community, and their heritage. With each sip, they invite you to taste the passion and pride that goes into every bottle of New Riff bourbon.