Brand History

Crown Royal stands as a regal emblem of fine Canadian whisky, embodying a legacy of excellence and craftsmanship dating back over eight decades. Founded in 1939, in the quaint town of Gimli, Manitoba, by Samuel Bronfman, Crown Royal was initially created to commemorate the royal visit of King George VI and Queen Elizabeth to Canada. Its name, a tribute to the event, reflects the brand's commitment to majesty and distinction.

Crafted with a meticulous blend of robust Canadian grains and pristine water sourced from Lake Winnipeg, Crown Royal epitomizes the artistry of whisky-making. Each batch undergoes a precise distillation and aging process, culminating in a smooth, velvety spirit with rich, nuanced flavors.

Renowned for its signature purple bag, reminiscent of the royal robes that inspired its creation, Crown Royal exudes elegance and sophistication. Whether sipped neat, on the rocks, or as the foundation of classic cocktails, every drop of Crown Royal promises an unparalleled drinking experience, fit for connoisseurs and casual enthusiasts alike.

As a brand rooted in tradition yet constantly evolving, Crown Royal continues to push the boundaries of whisky innovation, introducing new expressions while honoring its heritage. With a commitment to quality and a legacy of excellence, Crown Royal remains the epitome of Canadian whisky, cherished by whisky aficionados worldwide.