Brand History
Gran Centenario is a distinguished brand renowned for its high-quality tequila, originating from the heart of Mexico. Founded in 1857 by Lazaro Gallardo, a tavern owner and tequila producer, Gran Centenario has grown from a small, artisanal operation into one of the most respected names in the tequila industry. Gallardo's dedication to crafting exceptional tequila led him to perfect the unique process of "Selección Suave," a method of blending the finest aged tequilas to achieve unparalleled smoothness and complexity.
Over the years, Gran Centenario has remained true to its heritage, continuously producing tequila with the same passion and attention to detail that Lazaro Gallardo envisioned. The brand's commitment to quality is evident in its meticulous production process, which begins with the careful selection of the finest blue agave plants grown in the rich, volcanic soil of Jalisco. These agaves are harvested by skilled jimadores, who handpick the ripest plants to ensure the highest quality.
The agave hearts, or piñas, are then slow-cooked in traditional brick ovens to extract the rich, sweet juices, which are fermented and distilled using time-honored methods. Gran Centenario's tequilas are aged in charred, American oak barrels, allowing the spirit to develop its signature depth of flavor and smoothness. The Selección Suave process, a hallmark of the brand, involves blending these aged tequilas to create a perfectly balanced final product.
Gran Centenario's range includes a variety of expressions, each offering a unique taste experience. The Plata, a silver tequila, is crisp and vibrant, ideal for cocktails or sipping. The Reposado, aged for up to ten months, boasts a rich, mellow flavor with notes of oak and vanilla. The Añejo, aged for over a year, presents a complex profile with hints of caramel and toasted wood, making it a favorite among connoisseurs.
Throughout its history, Gran Centenario has garnered numerous accolades and awards, solidifying its reputation as a producer of premium tequila. The brand's iconic angel logo, symbolizing purity and perfection, has become synonymous with quality and excellence in the world of tequila.
Gran Centenario continues to honor its legacy by maintaining the artisanal techniques and unwavering dedication to quality that have defined the brand for over a century. Whether enjoyed in a cocktail or sipped neat, Gran Centenario tequila offers a timeless expression of Mexico's rich cultural heritage and a testament to the artistry of tequila making.
