Brand History

Malibu is more than just a brand; it's a lifestyle, encapsulating the essence of sun-soaked beaches, laid-back vibes, and carefree living. Established in 1980, Malibu quickly became synonymous with premium spirits crafted to elevate any moment, whether it's a beach party, a sunset gathering, or a cozy night in.


From its inception, Malibu aimed to capture the spirit of the iconic Californian coastline, blending the flavors of the Caribbean with a touch of West Coast flair. Its flagship product, Malibu Coconut Rum, revolutionized the spirits market by introducing a smooth, tropical taste that transported drinkers to distant shores with every sip.


Over the years, Malibu has expanded its portfolio to include a diverse range of flavored rums and ready-to-drink cocktails, each carefully crafted to embody the brand's ethos of fun, relaxation, and adventure. From the tangy burst of pineapple to the refreshing zing of mango, every Malibu product is designed to ignite the senses and ignite the party spirit within.


Beyond its exceptional quality and innovative flavors, Malibu has cultivated a vibrant community of fans who embrace the brand's laid-back lifestyle and sense of camaraderie. Whether it's sharing cocktail recipes on social media, attending Malibu-sponsored events, or simply enjoying a drink with friends, Malibu enthusiasts embody the brand's motto: "Live the day, love the night."


Today, Malibu continues to be a beloved choice for those seeking a taste of paradise in every bottle. With its commitment to quality, innovation, and a sense of adventure, Malibu invites drinkers to escape the ordinary and embrace the extraordinary, one sip at a time.