Brand History
Uruapan Charanda is a distinguished rum distillery from Michoacán, Mexico, with a rich heritage that dates back to the late 19th century. The name "Charanda" is derived from the Purépecha word for "red soil," referring to the fertile volcanic soil of Michoacán, where the sugarcane for Uruapan's rums is grown. The distillery was founded in 1907 by the Pacheco family, and over the generations, they have perfected the art of crafting this unique Mexican spirit.
Unlike most rums made from molasses, Uruapan Charanda uses 100% sugarcane, harvested from the surrounding highlands. The result is a spirit that reflects the terroir of Michoacán, with earthy, grassy notes and a distinctively clean, smooth finish. This production method, which has been passed down through the Pacheco family for over a century, makes Uruapan Charanda stand out in the global rum market.
What sets Uruapan Charanda apart is its commitment to traditional distillation methods. The rum is distilled using a combination of column and copper pot stills, a process that balances modern efficiency with old-world craftsmanship. The blend of young and aged rums produced by Uruapan offers a wide range of flavors, from the bright, fruity notes of their blanco expressions to the rich, deep complexity of their aged rums.
Today, Uruapan Charanda is recognized as one of Mexico's most iconic spirits, carrying on the legacy of artisanal rum production. It has gained a devoted following among rum enthusiasts worldwide, earning accolades for its authenticity and dedication to preserving its cultural roots. Each bottle of Uruapan Charanda tells a story of heritage, tradition, and the enduring spirit of Mexican craftsmanship.
